Airline taps Miller Huber

Article Abstract:

British Airways has commissioned Miller Huber Relationship Marketing, of San Francisco, CA, to formulate a business-travel relationship marketing program aimed at small- and medium-sized businesses. Scott Waltz, vice president and director of client services at Miller Huber, notes that the initative will assume a different orientation from traditional frequent-flier programs. Waltz furthers that Miller Huber opted to focus on a program tailored for small- and medium-sized businesses, because it is a segment of the market that is often pased up, and that the airline industry has only recently started to study from a relationship marketing perspective.

United Kingdom, Scheduled Airlines, Scheduled Air Transportation, Agency Personnel, Psychographics, Airlines, British Airways PLC, Miller Huber Relationship Marketing

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P&S wins Spiegel account

Article Abstract:

Partners & Shevack of New York has landed the advertising account of Spiegel Catalog Inc., a women's clothing cataloger based in Downers Grove, IL. The assignment calls for the creation and management of all media advertising for the main Spiegel catalog and its sister publications. Spiegel, which has depended mainly on print advertising bearing toll-free numbers for catalog requests, expects print to remain an important part of its advertising strategy. The cataloger underwent a restructuring 14 months ago following financial problems. In 1997, the firm shut down two call centers and dropped two catalogs as part of the restructuring.

Contracts & orders received, Advertising Agencies, Mail Order Houses, Electronic Shopping and Mail-Order Houses, Advertising Activity, Mail order business, Spiegel Catalog Inc., Partners & Shevack

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Heidelberg prints its first catalog

Article Abstract:

Atlanta, GA-based Heidelberg USA Inc., the No. 1 supplier of print and production equipment, has came out with its first catalog, Heidelberg Direct, in August 1998, to help field sales force and customers get acquainted with its various products. Heidelberg USA, a subsidiary of Germany's Heidelberg AG, sent its US customers 24,000 copies of the 68-page test catalog to act as a resource and a catalog. The firm will use the surplus of the 45,000 catalogs printed to meet the requests of customers and field representatives who want copies on sales calls.

Machinery, Equip & Supplies Whsle, Machinery, Equipment, and Supplies Wholesalers, Heidelberg USA Inc.

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