Blend online with offline marketing

Article Abstract:

Companies can achieve success when they combine online and offline direct marketing efforts. Online marketing allows consumers instant access to company Web sites and promotional information while offline marketing is important for traditional retailers, which rely on customers to bring their promotional coupons into the stores. The effectiveness of online marketing lies on its ability to customize consumer preferences. For instance, companies may create unique profiles for individual consumers so that they can receive promotional materials only on things that interest them.

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Fulfillment key to success on the Web

Article Abstract:

There are several ways to ensure that retailers can succesfully fulfill online orders. Retailers must ensure that they are totally committed to their electronic commerce system and should implement a system that is scalable. They should also be able to track their inventory in real time and may consider the use of three or four smaller geographically dispersed warehouses than a single big warehouse. Overnight and two-day deliveries should not be promised unless retailers have the capability to do so.

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Consider outsourcing print, promotions fulfillment

Article Abstract:

The benefits of choosing outsourcing as an option for print and promotion fulfillment, are discussed.

Use of services, Advertising, Advertising and Related Services, Print Advertising, Sales Promotion, Planning, Sales promotions, Outsourcing, Company business planning

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