E-mail marketing makes a comeback
Article Abstract:
Direct marketing services providers ought to capitalize on electronic mail (e-mail) as an advertising vehicle through opt-in electronic mail programs which target very specific audiences. New York, NY-based Internet statistics provider EMarketer has reported that 56% of e-mail users are curious to read messages from an opt-in e-mail program while only 11% are curious to read so-called spam or mass advertising messages. Cambridge, MA-based Forrester Research reports that retention e-mail marketing can elicit click-through rates averaging 10%, which is an astounding return for any marketing program.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Blair to invest in fulfillment expansion
Article Abstract:
The Blair Group disclosed that it has allocated $23 million to modernize and enhance its fulfillment capabilities and capacity at facilities in Irvine, PA. The project includes the expansion of warehouse capacity, installation of a new computer-based warehouse management system, and the purchase of a new conveyor system and new automated sorting equipment for order fulfillment and shipping.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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