E-tailers click and flip to attract shoppers
Article Abstract:
Direct marketing services have began adopting both an offline and online presence. The trend, which has resulted in purely online firms establishing their own catalogs and vice versa, is due to the existense of a number of common objectives among most direct marketing organizations. These objectives include the need to identify remote shoppers, the need to lure clients to their Web sites, the need for brand building and the need to convince customers to make online purchases.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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US DMers eye opportunities in Western Europe
Article Abstract:
A significant percentage of US direct marketers said they are doing business in Europe or plan to do so by 2000, according to a survey conducted by the WWAV Rapp Collins Group and AZ Marketing Services. In the survey, 22% of the companies said they have international marketing operations or have plans to establish one. The sample in the survey consisted of 920 firms in four sectors: publishing, financial services, catalogs and fundraising.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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Alternate Marketing Networks to focus on Hispanics
Article Abstract:
Grand Rapids, MI-based Alternate Marketing Networks Inc is targeting 4 million Hispanic households for the delivery of La Canasta, an in-home sampling product. The branded marketing program involves the home delivery of samples, coupons, advertising and information pieces on a quarterly basis in the top 10 markets of the US. Combined, the cities represent 65% of the Hispanic households in the country.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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