Brunswick battling five antitrust suits

Article Abstract:

The marine industry's largest company, Lake Forest, IL-based Brusnwick Corp, is battling five antitrust lawsuits, the latest two being filed by a dealer and a boat buyer who each claim that Brunswick's business strategy artifically inflated stern drive- and inboard marine-engine prices. Legal experts say the five cases are noteworthy because each involve Brunswick's discount program as a major pint of dispute. They also noted that few such cases actually end in jury verdicts.

Illinois

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$133M reversal a major victory for Brunswick

Article Abstract:

The $133 million antitrust judgment against Brunwick Corp has been reversed by the 8th US Circuit Court of Appeals in St Louis, MO, on Mar 24, 2000. The three judges, which comprised the panel of the federal appeal court, have ruled favorably for Bruswick because they did not find enough evidence to justify the jury verdict declaring the boatbuilder guilty of illegally monopolizing the diesel sterndrive and inboard engine market.

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Happy with numbers, Brunswick says no more 'big deals'

Article Abstract:

Brunswick Corp chmn and CEO Peter N Larson said they no longer intend to make major acquisitions since it no longer needs them to increase its sales. Larsen said that they will consider acquisitions that will provide product niches, technology advantage or complement their existing businesses. Brunswick recently won a reversal of a $133 million jury award brought against it in a big antitrust suit.

Strategy & planning

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