CD mailer helps NC resort shine
Article Abstract:
A North Carolina (NC) coastal resort area observed a 16 percent response rate from a multimedia campaign using a mini-CD mailer. The mini-CD features two videos as well as photos of 125 homes in the Bald Head Island, NC, areas.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Golf mailer takes swing at Co-op
Article Abstract:
The Golf-Pack co-op direct mail program of Golf Direct Mail Inc. is targeting golf enthusiasts and mailing them coupons from local courses and restaurants is presented. This program has produced impressive results.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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NFL co-op mailer fires up fan base
Article Abstract:
The details of the direct mail program, the NFL Partner playbook service that sends co-op mails, catalogs and e-mails to the fans launched by the National Football League (NFL) are discussed
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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