CDnow-Columbia House deal builds marketing muscle
Article Abstract:
The proposed merger of Jenkintown, PA-based online music retailer CDnow Inc and New York, NY-based music/video club Columbia House Co will create a database of 4 million online shopping customers and bolster CDnow's marketing operations with the formidable marketing resources of Columbia House parents Sony Corp and Time Warner Inc. The new entity emerging from the deal would be publicly traded and establish an Internet World Wide Web site where visitors can listen to musci samples and order compact discs, music videos and T-shirts. The agreement is subject to shareholder approval and is expected to close by Dec 31, 1999.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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Valassis boosts Net efforts, adds the Net's Best
Article Abstract:
Valassis Communications Co, based in Livonia, MI, unleashes an expanded version of the Surf and Save newspaper insert program, following its acquisition of Net's Best LLC of Irvine, CA. Surf and Save allows the company to distribute coupons for e-commerce sites via the weekly newspaper inserts, delivered to 10 million households each month. Meanwhile, the purchase of Net's Best is expected to propel Valassis' further growth in its Internet business.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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Investors form USApubs.com, broaden SDP's subscription marketing efforts
Article Abstract:
USApubs.com, based in Clearwater, FL, was formed by a group of investors to become the latest player in the direct marketing and affinity marketing industry. Investors of the new firm include Chicago, IL-based investment firm Willis Stein & Partners, William Hood, founder/CEO of direct marketer Special Data Processing Corp and James Dunning Jr, chairman/CEO of New York, NY-based magazine publisher Emap Petersen Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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