Company targets sub-prime customers
Article Abstract:
First Teleservices Corp., an Atlanta, GA-based financial services marketer, announces its planned merger with Equitex Inc. that will make it the latter's sole operating subsidiary. The agreement will reportedly involve the swap of 625,000 shares of Equitex stock for all the outstanding shares of First Teleservices. The merger is also part of Equitex's strategy to begin marketing financial services to sub-prime or bad-credit consumers. According to First Teleservices president John Cahill, the company aims to build a database of 1 million sub-prime consumers who have lost their good-credit rating. First Teleservices is talking with banks and other financial institutions on marketing deals to accomplish the database.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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Will TV savvy help Time Warner online?
Article Abstract:
Time Warner Inc., a large media company, is developing its own retail store on the Internet to indicate its confidence in the medium's ability to provide an economically-viable mass market with an adequate number of traditional buyers, indicated Worldata CEO Roy Schwedelson. Schwedelson clarified that consumers have to decide to visit a Web site as opposed to traditional direct response. But Venture Direct Worldwide president Richard Baumer cautioned that Time Warner will need to determine the unique traits of the Internet and maintain its financial health before it can be successful in that medium.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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