DonEt ignore your customersE emotions

Article Abstract:

JoAnna Brandi, a writer, draws conclusions relevant to the marketing field from her briefly narrated real life experience. She feels that it is essential that the customersE feelings of frustration, which may cause physiological damage to their immune systems, be considered before giving highhanded treatment to them at the time of handling complaints.

Authors, Writers, Physiological aspects, Beliefs, opinions and attitudes, Consumers, Consumer complaints, Brandi, JoAnna

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How to keep your creative juices flowing

Article Abstract:

It is a difficult task to keep the creative side of oneEs personality active. Some tips have been provided to stay creative and sharp. Also the method of finding out what works best for one and go with it is explained.

Management Development, Methods, Creativity, Creative thinking

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DonEt send wrong signals to customers

Article Abstract:

The distinction between sales and marketing techniques is discussed. Creating an emotional bond with the customer seems to be the real essence of good marketing.

Marketing, Comparative analysis, Sales, Customer relationship management, Sales analysis

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