en-suite talk
Article Abstract:
Many UK media houses are not particularly keen to work with housebuilders, regarding these accounts as rather uninteresting. A housebuilder seeking a media house must be very careful to avoid any which seem to portray this attitude. It is vital to ensure that the media house in question really wants the account, as enthusiasm is the key to success in marketing. The best media houses are also those which show operational efficiency and a talent for timing.
Publication Name: Building
Subject: Construction and materials industries
ISSN: 0007-3318
Year: 1997
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en-suite talk
Article Abstract:
Sales-oriented company executives are very often reluctant to share their concept with others within the organisation. Strong company management can only be achieved if other top managers are included in strategic discussions. Every-day marketing functions should not form part of the innovative marketing group structure because they tend to be distractive to management planning. Other aspects of management are discussed.
Publication Name: Building
Subject: Construction and materials industries
ISSN: 0007-3318
Year: 1997
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En-suite talk
Article Abstract:
Housing sales agents have to treat prospective customers as individuals to consistently achieve sales targets. House purchases are usually made after the buyer is emotionally involved with the design, appearance or feel of a property. The sales agent has to work hard to ensure that the would-be purchaser is not put off the property due to a lack of information.
Publication Name: Building
Subject: Construction and materials industries
ISSN: 0007-3318
Year: 1996
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