Evaluating copy when you're not a copywriter
Article Abstract:
The importance of advertisement copy in advertising campaigns and guidelines for evaluating it with out being a professional copywriter are discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Evaluation, Advertising, Advertising effectiveness
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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What makes great copy?
Article Abstract:
The critical elements required to make a copy likeable and convincing to customers are discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, Consumer preferences
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
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Why dimensional inserts work
Article Abstract:
The usage of dimensional insert as best advertising tool is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Advertising, Advertising and Related Services, Print Advertising
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Management, Advertising campaigns, Company business management, Advertising copy, Methods
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