Yellowstone enjoys strong growth in Brazil despite economic troubles

Article Abstract:

YellowStone International President Victor Schiegg said the international mailing company's Brazilian business grew by 20% in 1998 despite the country's economic crisis. Schiegg said Brazil's huge population of 155 million people continued to interest its core clientele of financial, engineering and trade publishers. He also noted a business uptick in other parts of South America despite the negative impact the Brazilian devaluation had on other South American economies.

Brazil, Direct Mail Advertising, Direct Mailing Services, YellowStone International

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Ace insert test passes with flying colors

Article Abstract:

Ace Hardware Corp., a hardware company based on The United States, launched an insert marketing program, which was a great success in creating 24 percent more sales than last year. A detailed report is presented on the marketing program of the company.

United States, Hardware, not elsewhere classified, Marketing, Company marketing practices, Hardware industry, Ace Hardware Corp.

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