Flycast introduces cost-per-click ads
Article Abstract:
San Francisco, CA-based Flycast Communications Corp has launched a new online advertising service for marketers who want to pay for Internet advertising on a cost-per-click basis. The service will be available separately from the existing Flycast advertising network and will be called CPCnet. It will allow advertisers to pay for a pre-determined number of clicks, thereby enabling them to receive responses at a preset cost per response.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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HP to help hi-tech marketers penetrate the information jungle
Article Abstract:
Hewlett-Packard Co of Palo Alto, CA, will launch a website, DeepCanyon, to sell market research reports on the technology market. The service will target small and medium-sized businesses, avoiding the big Fortune 500 technology companies that are the traditional market of market research firms. This marketing focus was necessary to convince market research firms to forge partnerships with the site.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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