Discount chain creates loyalty plan for kids

Article Abstract:

Zellers, Canada's leading discount department store chain, has chosen start-up marketing agency Zig Inc to manage its loyalty program for children. The membership club, dubbed Generation Z, was launched by Zellers in Oct 1998 and has so far signed on more than 750,000 members ages 0 to 17. Generation Z is linked to Zellers' loyalty program for adults, Club Z. Thus, reward points earned by Club Z cardholders will also be credited to Generation Z cardholders.

Use of services, New orders received, Direct Mail Advertising, Direct Marketing Services, Zellers

---

Esso sends mailing to 650,000 cardholders

Article Abstract:

Esso, the auto service station unit of Imperial Oil based in Toronto, Ontario, has launched a direct mail campaign as a follow-up to a promotion it had launched in winter 1999. The campaign, created by Rapp Collinns Communicaide of Toronto, has sent 650,000 pieces to cardholding members of the Esso Extra loyalty marketing program. The promotion gives cardholders a chance to win a week-long trip to one of six destinations in the Caribbean.

Marketing procedures, Gasoline Stations, Esso

---

Canadian Senate Thwarts adoption of telemarketing Fraud legislation

Article Abstract:

The Progressive Conservatives in the Senate has succeeded in its move to delete an amendment that protects whistleblowers in Bill C-20. The proposed legislation would introduce tougher measures against deceptive telemarketing practices. The bill will return to the House of Commons to decide whether to accept or reject te Senate's decision to remove the whistle-blower amendment.

Government regulation (cont), Telemarketing Services, Telemarketing Bureaus, Telemarketing

Similar abstracts:

• Abstracts: SMM creates feedback program for Pitney Bowes. Radio Co. uses telemarketing to draw new advertisers. Wachovia Bank changes to phone-based customer service
• Abstracts: Healthcare postcard campaign goes home. Postcard targets telemarketing fraud
• Abstracts: ListLaunch service seeks to speed up marketing of new lists. Paymentech highlights fraud prevention
• Abstracts: USPS tests software, prepares for new rates. Revamped campaign replaces sampling
• Abstracts: Digital River sets up London office to sell software online. US nutrition firm buys company down under

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.