Revamped campaign replaces sampling

Article Abstract:

The US Census Bureau is launching an educational marketing campaign in an effort to boost awareness of its decennial census, which will make a headcount of all 100 million US addresses for congressional reallocation. The educational campaign will target ethnic groups that have been traditionally underrepresented in previous census, such as African-Americans and Hispanics. The educational campaign will be followed by an advertising campaign, which will tell unresponsive households that they will be visited by an enumerator.

Author: Campanelli, Melissa
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
Marketing procedures, Administration of General Economic Programs, Bureau of the Census

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USPS tracking programs to go live by end of the year

Article Abstract:

The US Postal Service will launch two new mail-tracking programs by the end of 1999. The new programs, called Destination Confirm and Origin Confirm, allows clients to electronically track mails as they move through the automated mail-processing flow by using Planet Code barcodes. The data is sent to the USPS' centralized service which forwards it to customers. USPS currently sends tracking data to customers three times a day, seven days a week.

Author: Campanelli, Melissa
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
Services introduction, Public Mail & Express Services, Postal Service, US Postal Service

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Subjects list: United States
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