Cox Direct cooks up mailing guide
Article Abstract:
Cox Direct, based in Largo, FL, came out with the 50-page "Reference Guide," which offers uses of direct mail and current trends in the restaurant industry. Restaurant owners learn step-by-step instructions on how to lift their sales through a cooperative Carol Wright or solo mail marketing push to three restaurant segments, casual dining, family styles and quick service. Aside from learning how to produce creative inserts, players in the restaurant market can get tips from the handbook on how to develop offers and choose a target audience.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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Edith Roman prepares to enter data processing field
Article Abstract:
Mailing list firm Edith Roman Associates of Pearl River, NY, is targetting its Database Direct data processing unit for direct marketers. The company created the Database Direct in Oct 1997 and maintains a 30,000-sq-ft data center. Database Direct has an advantage over standad list firms and service bureaus because it integrates the seperate discipline of marketing and data processing/statistical analysis.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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