Lamaze extends parenting message
Article Abstract:
Lamaze International, which for 35 years has guided and educated expectant parents, is set to launch a new magazine called Lamaze Family, in fall 1998. The new magazine aims to guide parents through their child's development up to preschool and provide another source for marketers to reach new parents. The debut issue will be disseminated to 500,000 families who requested subscriptions starting Oct. 1, 1998. Another 250,000 issues will be mailed to childbirth educators. The Lamaze Family, like any other Lamaze publications, is free but will be first distributed by mail.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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Acxiom unveils new data products
Article Abstract:
Acxiom Corp. of Conway, AR, is trying to assist business-to-business marketers who rely on its products for compiling data sources by releasing the Software Developers Kit for the Acxiom Data Network and InfoBase Business List 3.0 products. In addition, Acxiom/DataQuick of San Diego, CA, has introduced a national automated valuation model called the Freddie Mac Home Value EstimatorSM that permits mortgage lenders to assess property values of single-family condominiums and residences throughout the US.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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