Lycos acquisition signals familiar strategy
Article Abstract:
Lycos Inc., a Framington, MA-based online navigation service, will acquire Internet white-pages directory and free e-mail company, WhoWhere? Inc., in a stock deal worth $133 million. The deal will give Lycos, 9.3 million e-mail subscribers from WhoWhere?'s MailCity and 1.3 million registered members of personal home-page site Angelfire.com. The latest buyout reflects the ongoing consolidation trend happening in the portal industry. Melissa Bane, a senior analyst with Boston, MA-based The Yankee Group, states that the move is part of a three-pronged strategy that should be familiar to direct marketers: customer acquisition, conversion and retention.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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Reader's Digest begins net strategy with a $13M investment in WebMD
Article Abstract:
Reader's Digest Association Inc will invest $13 million in WebMD, a company that provides online medical information to consumers and physicians. Under the deal, WebMD will develop a consumer-friendly Web site for Reader's Digest, which in turn will supply content to WebMD. In addition, the two companies will cross-promote their sites. Reader's Digest has earlier announced its plan to spend $100 million to buy and invest in Web sites.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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