FreshDirect tastes hearty results from e-mails to its customer base

Article Abstract:

FreshDirect, which offers online ordering and delivery of fresh food and grocery to customers in New York, is reaping the benefits of e-mail marketing campaigns that target certain sections of its 250,000 registered customers. An overview of FreshDirect's recent geographically targeted e-mail, and also the company's use of the NetTracker for promoting products, is presented.

United States, Marketing procedures, Marketing, Company marketing practices

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Royal Mail's size proposal draws industry criticism

Article Abstract:

The direct mail industry has come out against the proposal of the Royal Mail to change the pricing for the post based on the size as against the current practice of pricing based on the weight. The Royal Mail in its defending the proposal said the move is to simplify the pricing system.

United Kingdom, Commodity & service prices, Prices and rates, Demonstrations and protests, United Kingdom. Post Office, Company pricing policy, Retail mail order management software

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Royal Mail plans new business products

Article Abstract:

Mail order firm Royal Mail is planning to launch new products targeted towards business customers. Complete details of these new services are presented.

Royal Mail Group PLC

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