Internet PC firm focuses on techies
Article Abstract:
iDot.com has generated higher-than-expected, first-month sales in April 1998 due to its multicolored Web site and clever advertisements that target smart and tech-savvy consumers. iDot's ''PC's for Smarties" tag line is aimed at tech-savvy customers who would not need extensive after-sale support, as opposed to 'newbies' who need more help, thus enabling the firm to gain savings that are passed onto consumers. According to Rob McEwen, president of M2K, iDot's current ad agency, iDot's long and narrow print ads bearing minimal text exhibit the vivid, succinct and confident attitudes that are reflective of Web culture.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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IBM consolidates Internet advertising
Article Abstract:
Armonk, NY-based IBM has consolidated its Internet advertising account valued at $40 million from more than 60 agencies to only six. The move follows similar strategies in the firm's advertising, direct marketing and business show portions of its marketing program worth $120 million. IBM names Modem Media.Poppe Tyson, Ogilvy-Interactive, R/GA Interactive, Strategic Interactive Group, Studio Archetype and THINK New Ideas. Furthermore, IBM launched its IBM HotMedia that enables banner ad decorators add panoramic, 3-D zooming, scrolling and spinning graphics to their ads.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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LLKFB wins long distance account
Article Abstract:
Lieber Levett Koenig Farese Babcock (LLKFB) of New York, has landed the $10 million marketing account of Long Distance International (LDI) of Fort Lauderdale, FL. LDI, whose services include domestic and long-distance service, casual calling and international callback, has been on the lookout for a marketing partner to handle all communications for its products and services. LLKFB will work on strategy development and production of advertising and collateral materials, media planning and buying, tracking of results, the Web site design and maintenance.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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