Kerker will service Buca account
Article Abstract:
Kerker Marketing Communications, based in Minneapolis, MN, has received a $4-million account from Buca Inc, owner of the Buca di Beppo chain of restaurants, for the creation and execution of a national and local-market brand-building campaign. Buca, also of Minneapolis, owns 50 southern Italian restaurants in 18 states and the District of Columbia. Kerker, an independently-owned, full-service agency, will employ direct marketing, advertising and public relations to heighten awareness of the Buca brand.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Neiman Marcus posts catalog gains
Article Abstract:
Neiman Marcus' direct m ail segment posted a 9.5% increase in sales in Mar 2001. However, same-store sales were disappointing and the company expects an earnings shortfall for 3rd qtr 2001. Same-store sales dropped 4.7% in Mar 2001, while total sales declined 3.6% to $254.8 million. The company's catalog division posted earnings increases, with the Horchow home- furnishing catalog showing particular strength.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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