Loyalty program efforts found lacking
Article Abstract:
Most Fortune 200 corporations who have customer loyalty programs do not use those programs to differentiate themselves from the competition, according to an informal survey conducted by Herndon, VA-based Focal Point Inc. While respondents said one of the aims of their loyalty programs is to add value to the company's marketing strategy and brand, they also admitted that it is very hard to develop a program distinct from the competition.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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The long tail of e-mail marketing
Article Abstract:
An evaluation of Chris Anderson's book, "The Long Tail: Why the Future of Business Is Selling Less of More" is presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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DM to the long tail
Article Abstract:
Implications of the concept "the Long Tail" referring to niche marketing are discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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