Magazine readership hitting a brick wall
Article Abstract:
The lack of fresh ideas in improving the magazines so as to make them more attractive is discussed. The details of survey, which found that the magazines lack diverse and stimulating articles, are discussed. The drop in magazine readership is mentioned.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Marketers ignore fastest-growing area
Article Abstract:
A study of the age groups being targeted by magazines pointed out that the fastest growing market which is of people older than 50 years is being ignored by marketers.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Magazine publishers should expect to see more of same
Article Abstract:
The challenges that will be faced by magazine publishers because of rising costs in the year 2005 are discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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