MessageMedia to expand, eyes e-mail firms

Article Abstract:

Electronic mail marketing firm MessageMedia Inc has announced its plan to expand its market share by acquiring other e-mail service companies. The company said that it will aggressively pursue technology-based companies with own specific-targeted e-mail applications, particularly Europe-based firms. MessageMedia, with a market capitalization of $300 million, will make the acquisitions through stock swaps. The company was formed in Dec 1998 following First Virtual Holdings Inc's acquisition of Email Publishing Inc and Distributed Bits LLC.

Acquisitions & mergers, Wired Telecommunications Carriers, Electronic Mail Services, Email, MessageMedia Inc.

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E-commerce start-up targets execs with corporate e-gifts offer

Article Abstract:

BravoGifts.com Inc of San Francisco, CA, sells corporate gift items such as sports tickets, pen sets and desk toys to business buyers. CEO Allyson Campa said that its target market are business executives who are more interested in efficient and hassle-free online purchase than the cost. Thus, the BravoGists is expected to post wider profit margins than other online stores that must slash prices to attract consumers.

Strategy & planning, Video Retailing Service, All Other Information Services, Home shopping, BravoGifts.com Inc.

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Net shoppers want personal contact

Article Abstract:

Nearly half of online shoppers say the presence of a customer service representative on the Web site will likely make them spend more, says Charles Hemlin, head of Greenwich, CT-based online research firm NFO Interactive Inc. Operators of electronic-commerce sites, however, are reluctant to beef up their customer service staff because they want to keep their costs down, adds Hemlin.

Marketing procedures, Electronic Shopping and Mail-Order Houses, Mail Order Houses

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