NY savings and loans invests in CRM, yields strong results
Article Abstract:
The significant results of Astoria Federal Savings and Loan Association because of customer relationship management by developing data mart at its point of sale are presented. The effective database of customers helps the employees inform their customers about the opportunities.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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The ethnic market you aren't seeing
Article Abstract:
U.S. marketers realized the importance of the nation's diversity in the terms of race. The informed companies responded with targeted marketing programs to capitalize on growth ethnic markets.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Orvis keeps things fresh for the holidays
Article Abstract:
Manchester, VT-based Orvis Company Inc. has experienced a double-digit increase in sales in 2001 by assuring that it's products would appeal to men in upper income levels.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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