Net expands changes started by cable
Article Abstract:
Fragmentation of the media started with the introduction of cable network, which revolutionized the view the public watched TV with channels devoted to specific topics. Internet has further expanded those changes with giving the consumer complete control over online site surfing. Though the cable industry faced some difficulty initially net did not encounter any such problems and expanded much faster and shall continue to do so.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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CD World's database effort picks up good vibrations
Article Abstract:
Compact Disc World's database of over 200,000 names is used for weekly promotional postcard mailings which aid rates of club membership resubscription rates. The mailings can be customized based on the demographic or preferences of the individual customer.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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E-newsletter will promote Bravo
Article Abstract:
Bravotv.com intends to introduce an e-mail newsletter soon to promote ints television programming and provide marketing opportunities for affiliate advertisers.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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