PlanetRx strikes Online pharmacy deal
Article Abstract:
Online pharmacy PlanetRx of South San Francisco, CA, has signed a partnership deal with America Online Inc (AOL) of Dulles, VA. Under the deal, PlanetRx will pay $15 million to be featured on AOL's Health and Women's Channels for the next three years. The deal would allow consumers to link directly to PlanetRx's Web site from AOL's health-information areas. AOL will also feature PlanetRX on its Web site and on its Digital Cities sites.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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GreenTree.com takes online lessons offline
Article Abstract:
Online healthcare company GreenTree.com of San Francisco, CA, has launched its first offline direct mail campaign as part of its integrated media campaign. The direct mail campaign will involve 1 million pieces of mails and will be supported by TV, radio, outdoor, print and online advertising. GreenTree offers natural over-the-counter healthcare products such as herbal and other alternative remedies.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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Tea firm brews a bigger database
Article Abstract:
Celestial Seasonings Inc's package insert program, which will be introduced in Oct 1999, is aimed to build the company's client database and to develop a direct sales relationship with its patrons. During year 2000, the Boulder, CO-based herbal tea producer anticipates to distribute 15 million package inserts into the company's goods marketed at retail stores across the US.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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