Questions form the foundation of the sale
Article Abstract:
The opportunity of closing more sales lies in the method a salesperson uses in interacting with the customers. Customers should be interviewed properly, which means that they should be invited into the sales office, sat down and asked specific questions regarding their needs. The answers should be followed up with qualifying questions that would reveal the emotional reason for the purchase. The answers should prepare the salesperson for the product presentation.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 1996
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Packing more power into presentations
Article Abstract:
Sales representatives who sell manufactured homes should avoid mistakes that may ruin their presentations. Reps should avoid telling customers the features that they like in a home. 'Tour-style' presentations should also be avoided to prevent customers from being bored. Customers should be allowed to comment first on the house's features. Most importantly, sales reps should record and review their presentations to avoid committing the same mistakes again.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 1996
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Using a want list to earn the sale
Article Abstract:
One effective technique in selling manufactured houses is asking prospect buyers to make their own want list which is a list of what they would want for a home. This tool was developed by a top salesperson. This approach reduces the customers' tension and makes them open up. In finding out the customers' desire for their homes, the three categories that should be considered are the kitchen features, bathroom features and the terms of payment.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 1999
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