Revamped ValPak Web site aims at simpler navigation
Article Abstract:
ValPak.com has revamped its Web site that allows consumers quicker access to local discounts. First-time users only have to enter their ZIP codes for the area in which they want to receive coupons while repeat users are automatically sent to a page that posts offers from marketers. Coupons can also be viewed with just a click and tabs have been installed at the top of the page to bring Amazon-type navigation to the site. Faster searches are also possible with keywords and subject searches through enhanced back-end technology.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Mailer to capitalize on black history
Article Abstract:
Targeted Advertising Group Direct (TAG) will employ a direct mail campaign aimed at one million African American women between the ages of 18 and 49 designed to debunk the belief that black consumers do not respond to direct marketing. Initial mailing will coincide with Black History Month in Feb 2000. TAG, which expects to use the mailing to build a detailed database, will go to the largest 20 black markets that include New York, NY, Los Angeles, CA, Philadelphia, PA, and Atlanta, GA.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Agency gets fuzzy with campaign
Article Abstract:
Aquent, a creative talent agency based in Boston, MA, in late Aug 2000 mailed postcards lined with fur aimed at businesses in need of creative help. The aim of the campaign is to convince companies to call the agency or to visit its Web site, www.aquent.com, when creatives are needed to help in production and design projects. Aquent expects the postcard campaign to generate leads and inquiries from companies that need the services.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Comment about this article or add new information about this topic:
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