Stay in touch with your customers
Article Abstract:
Catalog marketers need to do both testing and primary marketing research to be always in touch with their customers. Testing allows marketers to interact in a specific but limited way with customers. Primary marketing research gives marketers an idea why customers think and behave the way they do. Successful marketers are those who are pro-active in their customer relations and who make it a priority to always listen to their customers.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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Customers can improve your deliverability
Article Abstract:
Findings of a survey by the New York-based Epsilon Interactive, on e-mail use of customers, in the United States are presented. Survey is aimed at studying the impact of target marketing, through e-mail.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Choose the right tools by knowing your customers
Article Abstract:
Importance of choosing the right tool for loyalty marketing is discussed. Approaches adopted, by Office Depot Incorporated and Chico's FAS Incorporated, is also detailed
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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