Stay in touch with your customers

Article Abstract:

Catalog marketers need to do both testing and primary marketing research to be always in touch with their customers. Testing allows marketers to interact in a specific but limited way with customers. Primary marketing research gives marketers an idea why customers think and behave the way they do. Successful marketers are those who are pro-active in their customer relations and who make it a priority to always listen to their customers.

Marketing procedures, Electronic Shopping and Mail-Order Houses, Mail Order Houses

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Customers can improve your deliverability

Article Abstract:

Findings of a survey by the New York-based Epsilon Interactive, on e-mail use of customers, in the United States are presented. Survey is aimed at studying the impact of target marketing, through e-mail.

Surveys, Americans, User groups, User group

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Choose the right tools by knowing your customers

Article Abstract:

Importance of choosing the right tool for loyalty marketing is discussed. Approaches adopted, by Office Depot Incorporated and Chico's FAS Incorporated, is also detailed

Office machines, not elsewhere classified, Apparel & Shoe Stores, Clothing and Clothing Accessories Stores, APPAREL AND ACCESSORY STORES, Methods, Office equipment and supplies industry, Office equipment industry, Office Depot Inc., Clothing stores, Chico's FAS Inc., CHS, Loyalty programs (Marketing)

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