Tailor call centers for radio response
Article Abstract:
Call centers need to be tailored to respond to radio listeners when they call in response to one of their favorites requests that they buy something. There is a high degree of credibility attached by the radio listener to his or her heroes.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Radio DM for print and mail veterans
Article Abstract:
There are 35 established radio formats designed to attract a unique audience. The summary for print and mail veterans to understand how to make radio work for the business models isd given.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Resist old sales theory
Article Abstract:
Guidelines for making profits by effective television advertising campaigns are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Tarmac deal meets with muted response. In person
- Abstracts: Balfour Beatty employees face random drug tests. Foot and mouth: the forgotten victims. The hard hat
- Abstracts: Congress fails to pass MH bills before adjourning. Landmark legislation goes into effect. Nevada proposes rent control laws
- Abstracts: Sam Zell to address Congress & Expo attendees. Industry news
- Abstracts: Courts strike back. Creeping euro. In deep water