Cataloger goes for the jugular
Article Abstract:
Breakaway Sports of Littleton, CO, a cataloger/retailer of lacrosse equipment to high schools and colleges in the US, is launching a marketing campaign using posters. The poster, which were created by TDA Advertising and Design of Longmont, CO, will serve as a brand reminder, an item for sale and a direct mail piece for the company. Breakaway Sport intends to mail the poster to an initial 10,000 educational institutions by Jan 2000.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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Bass rolls out midlevel loyalty program
Article Abstract:
Bass Hotels & Resorts, based in Atlanta, GA, is relying on a direct response print advertising and direct marketing campaign to encourage more existing and new members to use its frequent-guest program called Priority Club Worldwide. The revamped program, created by Chicago, IL-based DraftWorldwide, is concentrated on the club's new Signature level of membership.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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