The power of perfectly timed communications
Article Abstract:
The effectiveness of trigger-based, direct marketing activities in eliminating the communication barriers between customer and company and developing time-sensitive web-based solution for marketing program is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Usage, Marketing communications, Customer relationship management, Internet marketing
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Settlements raise standards on continuity club plans
Article Abstract:
The use of practices like live sending check provisions, membership club programs disclosures and renewal notices to customers, by marketers involved in direct marketing, are discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
United States, Practice, Marketing executives
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Subjects list: Management, Direct marketing, Company business management
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