Using electronic media to acquire, renew subscribers
Article Abstract:
After going round a full circle of ups and downs, marketers are back to online advertising, realizing the importance of Internet marketing as one more medium to reach consumers and not as an alternative to direct mail. The electronic media is being used extensively to acquire and renew subscribers with the help of search engines, through keywords and e-mail. With improvement in online advertising, which allows a user to stay on a page while interacting with an ad, to elicit a trial subscription has become easier.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Keys to getting new business prospects
Article Abstract:
It has always been difficult for financial marketers to find new business leads. That can be changed in todayEs online environment. Suggestions have been provided to use the online media for procuring business with minimum risk and cost.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Using search marketing throughout the buy cycle
Article Abstract:
Suggestions on how to plan search campaigns online to maximize sales is presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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