What's in a number? Answer: what you want to believe
Article Abstract:
Business enterprises who have established Internet sites or are thinking of doing so must be wary of statistics being reported for electronic commerce in many published studies. Research estimates about the projected value of electronic commerce in 2003 have ranged from $13 billion to more than $1 trillion. These widely varying estimates are creating a considerable amount of skepticism about the actual impact of the Internet. The problem has been complicated further by articles which talk about the cannibalization of existing business divisions by electronic commerce.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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Insurers can salvage lead generation
Article Abstract:
Traditional agency insurers have turned to lead-generation programs to better compete with direct insurers, but the results of such programs have been disappointing. A typical lead-generation program can be frustrating because it produces responses from customers who may be interested but whose existing policy may not still be up for renewal. Agency insurers are thus advised to transform their lead-generation programs into lead-management programs in which information is sent back and forth between the home marketing office and the agent.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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The most aggressive utilities will win
Article Abstract:
Electric utilities will have to establish their own brands to thrive in a deregulated marketplace. An aggressive approach will be needed and those utilities who only react to the deregulation trend will be left behind. Price and quality of service will become important as customers look for a better price and better service. Thus, it is crucial for utilities to implement retention-focused offers that reward long-term commitments.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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