'Whiteboard' shows what Brown can do
Article Abstract:
A focus on new advertising campaign "what can Brown do for you?" launched by Atlanta based UPS Corp. is presented. This 20million dollar campaign is intended to increase customer perceptions towards the company.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
Financial Services, Finance and Insurance, DEPOSITORY INSTITUTIONS, Financial services industry, Advertising campaigns, UPS Capital Corp.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
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Insurer reaches goal with mailer
Article Abstract:
The strategies adopted by Blue Cross Blue Shield Association, to send personalized one-to-one communications in order to promote its fitness and weight-loss programs are discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Medical Service and Health Insurance, Usage, Health insurance industry, Blue Cross and Blue Shield Association, Personals, Correspondence (Communication)
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Comment about this article or add new information about this topic:
Subjects list: United States, Forecasts and trends, Advertising, Market trend/market analysis
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