Focus on consumers, not their action
Article Abstract:
The important principles of marketing by building a profitable consumer base are discussed. Understanding the consumer preferences and catering to consumer buying cycles are the backbone of consumer-centric marketing.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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ROI isn't the only factor to consider
Article Abstract:
The various factors considered while optimizing the market budget are discussed. Apart from return on investment other factors like customer equity and customer lifetime value are also considered.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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The changing face of accountability in advertising
Article Abstract:
The issue of return on investment in advertising is discussed. Advertisers need to be accountable towards the money they spend on advertising.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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