Pharmeceutical spending grows branded ads take lion's share
Article Abstract:
Pharmaceutical firms spent a total of $1.58 billion to advertise on television from Jan 1998 to Nov 1998, compared with $815.5 million for a comparable period in 1997, according to a survey conducted by New York-based Competitive Media Research. At least 18 of the top 37 pharmaceutical products were advertised solely through direct response television (DRTV) or a blend of DRTV and brand advertising. Observers say the type of advertising used is related to the brand's strategic objectives.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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Universal unveils Hitchcock infomercial
Article Abstract:
Los Angeles, CA-based Universal Studios Inc introduced in August 1999 a Alfred Hitchcock infomercial promoting a video package of the director's 13 movies. Produced by Los Angeles-based Finn-Ity Direct Inc, the infomercial features a new version of 'Topaz' as well as other titles such as 'The Trouble with Harry,' 'Shadow of a Doubt' and 'The Man Who Knew Too Much.' The release of the infomercial coincides with Hitchcock's 100th birthday celebration on Aug 13, 1999.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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Comment about this article or add new information about this topic: