Xenicare goes one-on-one in the war against fat

Article Abstract:

Nutley, NJ-based Hoffman-La Roche Inc's personalized, direct mail effort of its Xenicare promoting its new weight-loss drug Xenical attracted strong response. The direct mail campaign, created by Cary, NC-based Micro Communications Inc, aims to help patients follow their medication regimens and overcome their individual barriers to weight loss. Xenical works by blocking the absorption of dietary fat and is ideal for patients who weigh at least 30% over their ideal body weight.

United States, Pharmaceutical Preparation Manufacturing, Anorexigenics, Appetite depressants, Hoffman-La Roche Inc.

---

Compaq set to launch direct online sales in Europe

Article Abstract:

Compaq Computer Corp's unit in Europe will unveil in Sep 1999 an online direct sales effort to offer computer products to its large corporate clients and eventually to individuals and small businesses. The European e-commerce services will be made possible by Austin, TX-based pcOrder.com, which is responsible is setting up e-commerce functionalities for the Houston, TX-based Compaq Computer.

Europe, Electronic Computer Manufacturing, Computers & Auxiliary Equip, Compaq Computer Corp.

---

Similar abstracts:

• Abstracts: Software vendors on track for postal hike. NJ stalls plan to turn licenses into smart cards
• Abstracts: e2 product uses op1 in for 1-to-1 targeting. MSN crosses vendors to tap holiday surge. Brodia.com enters digital wallet space
• Abstracts: SpeciaLists debuts co-op to drive Web traffic. Experian creates online access to prospecting databases. Banta to shutter 3 plants, lay off 650
• Abstracts: Regulatory group debuts mail effort. First-class mailers consider bulk mail
• Abstracts: AmEx may close catalog division. Current customers get renewed focus. U.S.-EU Privacy Pact Needs More Work

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.