AmEx may close catalog division
Article Abstract:
New York, NY-based, charge card and credit card marketer American Express Co (AmEx) has confirmed its plan to discontinue a catalog service produced and managed by its Merchant Services Group or outsource it to a direct mail catalog business by Dec 31, 1999. AmEx spokeswoman Gail Wasserman said the firm is already in discussions with a number of direct mail catalog firms. Insiders estimate the AmEx catalog business to be worth between $40 million-$50 million.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
U.S.-EU Privacy Pact Needs More Work
Article Abstract:
A European Union (EU) privacy directive threatens EU-US relations even as negotiators from both sides have made some progress towards a pact. The new directive disallows the transmission of personal data about European citizens to any country with inadequate privacy protection regulations, including the US. Negotiators are hoping to forge a final document by the end of Apr 1999 to coincide with the biennial summit meeting between the US and EU.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Current customers get renewed focus
Article Abstract:
More companies are realizing that it is more important to retain a customer than source for a new one. A survey conducted reveled that companies are sorting customers by value and budgeting for marketing to them. The other findings of the survey are listed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Rugs Direct spreads into catalogs, stores. Targeting the customer next door. Press releases become 'news' via search aggregators
- Abstracts: Not so super supervision. Better late than now. Disputomania resolution
- Abstracts: Getting to know the new face at Balfour Beatty. Contractors should be more like us. Contractors asked to let rivals on site
- Abstracts: Mortgage company boosts DM division. Direct Media lays off 30 employees. Integris shifts its outsourcing focus
- Abstracts: Macy's by Mail rolls out 1st catalog. Web site's additions a smart move