Abstracts

Electronics and electrical industries

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A brand that lasts

Article Abstract:

Fort Worth, Texas-based family business Marvin Electronics was founded in 1947, and has been in the industry for 60 years. The company has built strong ties with the community, making the brand a household name. The history of the company and the business principles which lead to its continuing success are discussed.

Marketing procedures, Radio, Television, & Computer Stores, Radio, TV, Music, Electronics Stores, Marketing, History, Company marketing practices, Consumer electronics stores, Company overview

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MERA's industry forecast

Article Abstract:

Mobile Enhancement Retailers Association (MERA)'s goal to improve the success of specialty retailers in the mobile enhancement industry is presented.

Product information, Product enhancement

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Road views

Article Abstract:

A discussion on the state of mobile electronics industry, by Mike Cofield, Mehdi Narimanian, Dan Jeancola and Mike Santacruz, is presented.

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