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Electronics and electrical industries

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Location, location, location: strategic merchandising helps move accessories

Article Abstract:

Accessories serve as an important staple in consumer electronics stores, and as primary products become more sophisticated, so are their accessories. Strategic placement of these accessories should be carried out, and using interactive displays and product demonstrations can help increase sales. Other merchandising methods are discussed.

Author: Heinze, Carolyn
Publisher: North American Publishing Company
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2007
Radio, Television, & Computer Stores, Radio, TV, Music, Electronics Stores, Product placement, Merchandising, Consumer electronics stores

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Wake up

Article Abstract:

The methods of increasing the retail sales of consumer electronics devices by promoting the right combination of electronic equipment are described.

Author: Bajarin, Tim
Publisher: North American Publishing Company
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2007
Retail Trade, Management dynamics, Management, Retail industry, Company business management, Profitability

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Subjects list: Methods, United States, Marketing, Company marketing practices, Electronic equipment and supplies, Electronic equipment
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