Integrity: marketing yourself for success

Article Abstract:

Engineering firms have to be committed to the principles of ethics, quality and efficiency to ensure their continued presence in the market. In an era where cut-throat competition is the norm, business enterprises have to be consistent in rendering their services so as to win the trust and loyalty of their clients. Commitment to ethics means foregoing personal gain when the public's welfare will be negatively affected. Quality may be best ensured by appointing managers who have a full grasp of their field and by incorporating quality control reviews on different construction phases.

Social aspects, Methods, Quality control, Industrial efficiency, Economic efficiency, Business ethics

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Marketing engineering services

Article Abstract:

Design and engineering practice continue to evolve over time, bringing some changes in marketing, responsibility, and compensation. Much has happened since the 1920s when no licenses were required for engineers and architects, to the 1980s when the concept of engineer-procure-construct (EPC) contracts was born. Many oppose the idea of EPC as it frees the engineer from legal obligations in the event that a project should fail. On the other hand, EPC offers some distinct advantages and engineers must realize the implications of EPC on the practice of engineering.

Project management

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Straight from the source

Article Abstract:

Architectural and engineering firms should conduct more client research if they want to survive in an increasingly competitive business environment. Client research provides firms with real-time market input and also helps in marketing communications address client issues more precisely. It also offers proof for clients that the firm is willing to listen to their opinions and suggestions and assures prospective clients that the firm is interested in their operations.

Architectural firms, Architectural services, Marketing research, Market research

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