At Kraft, diversity means success

Article Abstract:

Kraft Foods Corp's diversification strategy ensures a profitable and stable revenue for the company. Diversity comes not only in product marketing but also in recruiting and training of its workforce. Kraft's Vice President Val Fernandez sees to it that diversity fits equally into the workforce.

Management, Consumer goods industry, Diversification in industry, Industrial diversification

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Selling diversity overseas

Article Abstract:

The US Commerce Department is offering a training course for the chief executive officers of minority businesses trying to move into the export market. The course is called the Global Diversity Program and is available in 18 cities across the US.

Education, Training, Curricula, Study and teaching, Chief executive officers, United States. Department of Commerce, Minority business enterprises, Export marketing

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Special programs help Kraft, Coca-Cola sink their teeth into diversity

Article Abstract:

A report on Hispanic executive recruitment, retention, and advancement in Corporate America's food and beverage industry is presented.

United States, FOOD AND KINDRED PRODUCTS, Personnel administration, Bottled and canned soft drinks, Human resource management, Food industry, Coca-Cola Co. (Atlanta, Georgia), Recruiting, Executives, Soft drink industry, KO, Company personnel management, Industry hiring, Food and beverage production/distribution software

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