At Kraft, diversity means success
Article Abstract:
Kraft Foods Corp's diversification strategy ensures a profitable and stable revenue for the company. Diversity comes not only in product marketing but also in recruiting and training of its workforce. Kraft's Vice President Val Fernandez sees to it that diversity fits equally into the workforce.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1997
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Selling diversity overseas
Article Abstract:
The US Commerce Department is offering a training course for the chief executive officers of minority businesses trying to move into the export market. The course is called the Global Diversity Program and is available in 18 cities across the US.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1999
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Special programs help Kraft, Coca-Cola sink their teeth into diversity
Article Abstract:
A report on Hispanic executive recruitment, retention, and advancement in Corporate America's food and beverage industry is presented.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2007
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