Hispanic ad budgets explode
Article Abstract:
The influence of Hispanic American consumers continues to be felt in the advertising industry, and there is an increasingly large budget aimed at this segment of the buying public. For example, Sears, Procter and Gamble, and Toyota have all significantly increased their Hispanic American advertising budgets.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1998
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Models of efficiency
Article Abstract:
The Quintana sisters run their computer consulting company, Excel Professional Services of Englewood, CO, similarly to a temporary employment agency. The sisters founded the company in 1990 and have worked hard to achieve projected revenues of $13 million by the end of 1995.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1995
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Cray appointment boosts CEO number to three
Article Abstract:
The appointment of J. Phillip Samper as chairman of the board and chief executive officer of Cray Research Inc. has raised the number of Hispanics holding the top position at a Fortune 1,000 company to three. Samper will succeed John Carlson.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1995
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