Measuring the car market
Article Abstract:
Nathan Mason, multicultural marketing manager at Ford, stated that the company will increase marketing to Hispanic Americans. A recent survey conducted by J.D. Powers & Associates found that Hispanic Americans are increasing their purchases of new motor vehicles. Suzuki is one of the top seller among Hispanic Americans.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2003
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Industrial-strength role model
Article Abstract:
Article presents a profile of Hispanic American businessman Jerry Diez. Accordingly, Diez's company, The Diez Group, is a supplier of Ford Motor Co. According to Diez, Ford's Minority Supplier Program has helped boost his company's business.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2003
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A diversity plan turns 100
Article Abstract:
The marketing strategies of Ford Motor Co are discussed.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2003
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