On the road to satisfaction
Article Abstract:
Reliability, safety, price, maintenance and fuel economy ranked as the top five criteria among Hispanic CEOs when they buy a vehicle. The 1995 Hispanic Business 500 Auto Survey also revealed that resale value was the chief criterion for Hispanic businesses that engaged in fleet leasing.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1995
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Detroit iron, European charm
Article Abstract:
The BMW 740i luxury sedan and the Ford F-150 Series ranked highest in the buyer satisfaction survey conducted among CEOs of the Hispanic Business 500. Driver enjoyment, quality, safety and styling are some of properties common among the highly preferred automobiles.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1997
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In search of a civilized drive
Article Abstract:
Hispanic Business 500 chief executives prefer cars that offer efficient road handling and full comfort accessories. The BMW 740iL, the Chevy Tahoe four-door SUV and the Lexus LS 400 are among those that top their list.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1997
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