The future of Spanish-language radio

Article Abstract:

Advertising revenues for Spanish-language radio stations continue to increase, with some $440 million expected in 1998, a 17% increase over 1997. Although the Spanish-language stations do not charge as much as English-language stations, the Spanish stations anticipate an annual increase of almost 20% from 1999-2003. KLVE in Los Angeles, CA, is the country's top-rated Spanish-language station from an advertising revenues standpoint.

Author: Nordholm, Monique
Publisher: Hispanic Business, Inc.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1998
Radio Broadcasting, Advertising, Radio broadcasting stations, Radio, Radio broadcasting industry, Demographic aspects, Radio advertising, Radio stations, Hispanic Americans and mass media, Hispanic Americans in mass media

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The real deal

Article Abstract:

A conference held on "The US Hispanics Market Opportunities: Reality or Fiction", received a positive response from many leading US Hispanic private companies. The strategies focused on understanding the various sub segments within US Hispanics market along with a well-developed network of contacts among the entrepreneurial community.

Publisher: Hispanic Business, Inc.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2005
Marketing procedures, Targets & Markets, Conferences, meetings and seminars, Hispanic American business enterprises, Hispanic American market

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Subjects list: United States, Economic aspects
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