The future of Spanish-language radio
Article Abstract:
Advertising revenues for Spanish-language radio stations continue to increase, with some $440 million expected in 1998, a 17% increase over 1997. Although the Spanish-language stations do not charge as much as English-language stations, the Spanish stations anticipate an annual increase of almost 20% from 1999-2003. KLVE in Los Angeles, CA, is the country's top-rated Spanish-language station from an advertising revenues standpoint.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1998
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The real deal
Article Abstract:
A conference held on "The US Hispanics Market Opportunities: Reality or Fiction", received a positive response from many leading US Hispanic private companies. The strategies focused on understanding the various sub segments within US Hispanics market along with a well-developed network of contacts among the entrepreneurial community.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2005
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