What's up with teenagers?
Article Abstract:
Spanish-language networks Univision Communications Inc. of Los Angeles, CA, and Telemundo Group Inc. of Miami, FL, serve the US Hispanic population, and focusing on the growing the teen segment aged between 14 years and 17 years. Unvision's strategy includes a weekend teen show lineup that features trends and tastes of Spanish-speaking youth in America. Telemundo, which lacks resources to target teens, has a co-production with NBA and Warners Brothers called NBAJam and Turismo, respectively. A growth of only 11% is forecast for the overall teen segment despite a forecast population growth of 44% for the overall Hispanic population in the US, according to the Census Bureau.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1998
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Unwelcome competition
Article Abstract:
Univision Communications Inc. of Los Angeles, CA, is blocking the sale of Telemundo Group Inc. of Miami, FL, to Liberty Media Corp. and Sony Pictures Entertainment. Liberty and Sony are acquiring Telemundo, which is the second-biggest Spanish-language station group and television network, for over $100 million each. Univision is currently the top Spanish-language television broadcaster in the country. Telemundo executive vice-president Donald Tringali noted that Univision is aware that the sale would affect its dominance of the market.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1998
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Professional Web sites: Web sites are being used for everything from tracking appointments to branding businesses
Article Abstract:
Hispanic dentists, architects and advertising agencies are marketing their services on the Internet. Customer service and job recruitment is also being offered on some Web sites. Services such as appointments and test results may be available by e-mail.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1999
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