Dubbing dry dreary, publicity guy says, 'Let's get Wet'

Article Abstract:

Gluek Brewing Company of Cold Springs, MN, is the producer commissioned to produce a new variety of domestic golden lager beer dubbed Wetbeer which is being marketed in Michigan. Wetbeer is a new beer created by entrepreneur Steve Brown of Brighton, MI, who was inspired by the misleading name of dry beer used to describe the liquor. Brown noted that the trademarked name of Wetbeer is a more accurate and fun way of promoting his brand of liquor. Brown indicated that 95% of beer is actually water. Brown relied on his website at www.wetbeer.com to foster demand prior to the formal launch of the product.

Comment:

Is the producer commissioned to produce a new variety of domestic golden lager beer dubbed Wetbeer

New Electronic Marketing, Light Beer, Gluek Brewing Company, Wetbeer

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Wolaver's: an organic answer to global ills?

Article Abstract:

Panorama Brewing Co. of Santa Cruz, CA, offers the organic Wolaver's Pale Ale beer product, which the firm promotes as the US' sole certified organically-brewed beer product. Panorama Brewing believes that its Wolaver's Pale Ale beer product will serve as a vehicle for promoting to drinkers of beer beverages the importance of organic products and of sustainable agriculture. Panorama Brewing is also depending on product taste and pricing, aside from an eco-friendly image, in spurring sales for its Wolaver's Pale Ale product.

Comment:

Offers the organic Wolaver's Pale Ale beer product, w/c the co promotes as US' sole certified organically-brewed beer product

Psychographics, Malt Beverages NEC, Malt beverages, Panorama Brewing Co., Wolaver's Pale Ale

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Swiss Deliss thinks inside the box is where its tea shows uniqueness

Article Abstract:

JML Group of Miami Beach, FL, is the US importer of the Swiss Deliss Ice Tea made in Switzerland which relies on its European background to surprise consumers with unique packaging appeal, noted JML Group vice president Daniel Schnyder. Schnyder pointed out that the missing 'd' in iced tea, the presence of pure water taken from the Swiss Alps, and the aseptic packaging image are all part of this strategy. Schnyder indicated that the product is distributed via gourmet shops and stores for the third straight year.

Comment:

Is the US importer of the Swiss Deliss Ice Tea made in Switzerland which relies on its European background to surprise consumers

Product introduction, Consumer Attitudes, Flavoring Syrup and Concentrate Manufacturing, Soft Drink Powders, Instant fruit drinks, JML Group

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